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We couldn't afford fancy questionnaires  

2012-10-26 08:15:22|  分类: 默认分类 |  标签: |举报 |字号 订阅

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We finished the show looking over our contact list and asking a few others what they thought and collectively, we all felt there weren't 25, 000 people that showed up. We asked around and finally found out that only 6, 000 people showed up. The show producers' thought that was an awesome turnout, but gave the excuse that the elevated threat on airlines and travel in the us was the cause of low traffic. Asking around to the other franchisors, they were saying that was a good turn out. I was a bit confused as this was our first big show that cost over $13, 000 to go to. We went home and called leads, over and over again. My salesman Bob was getting discouraged, and then we sold two franchises out of over 300 leads. So we took the profit and went to more shows, which sold about 2 franchises per show and sometimes none. There really wasn't any rhyme or reason; you just had to find the right person(s) that wanted to get into this industry. The show circuit is expensive and you are competing with quite a few biz ops (business that you put your own name to http://www.cheapermonsterbeats.com/ and get http://www.cheapsmonsterbeats.com/beats-white-skull-diamond-headphone-p-66 little or no support after purchase), and they are quite a bit less expensive. So over the next two years we developed and worked on selling franchises the way industry experts were showing us through mini weekend presentations and meetings. These events were not exactly inexpensive either, but one in particular after one year of business, we went to San francisco with about 30 other franchisors in the group. I showed up for this half day event and met with some pretty big franchises that have been around for some time. I was asked by one Co-Founder Brian how many franchises I had, since he knew I was sort of new to the industry in general. I then told him I had nine and a few more to close soon and that I thought I wasn't growing fast enough. He struck me by asking how long back I can remember when i heard of Post Net, and I said about 5 years prior. He then went on to let me know that he in actuality has been around for over 14 years and that he was shocked that i had that many in my first year. He also told me it took almost 10 of those years to get a real good feel and make good money. After this conversation, I felt way better of how we were growing as a company and focused more on the dynamics of what we could offer and build on, and less on adding more franchisees. That next year we added over 20 more franchises and more the next year with International Master Licenses to boot. Then one night listening to the am radio driving back and forth from LA or Orange County, they were discussing the Danielle Van Dam missing child case that happened in San diego in 2002, and they really didn't have that great of identification at the time. Boom, it hit http://www.cheapsmonsterbeats.com/beats-blue-lightning-onear-headphone-p-4 me, I couldn't wait to get back and talk to Frank about if we could write this Identification program for Kids. He said we could do it and right away went to work on building a program for just this. Over the next few weeks, it is interesting how things and people just meet to make things happen. My wife had a few demo Cd's sitting on her desk at her Curves location, because she was showing the detective lady what we created and gave her a sample. That detective took it back to work, and when she called the next day, we were being invited to a safety fair for the city and that we could charge for our product when everything else was free. A lady walked in that same day and was asking for money or whatever for a fundraiser she was heading up. She saw the CD ID and went nuts and asked how to get involved. She was our first computer program system we put together and sold. Then, a water delivery person walked in the next day and also saw this product and went nuts, being a salesman and thinking he could sell this product all day long. Remember, at the time, we had the best program and gumption to make it all happen. We couldn't afford fancy questionnaires, so we had a three page word document that was stapled. We could only afford one fancy laptop system, so at the mall we drug in this big home computer system with monster monitor and all. The mall wasn't too bad, we broke even with the fees to be there and the safety fair we made about $400 for the day.
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