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Nike is a prime example of how this works  

2012-05-26 08:24:50|  分类: 默认分类 |  标签: |举报 |字号 订阅

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Nike is a prime example of how this works. In the late '80s and early '90s,discount nike free Nike's image was based on "cool". They teamed with Michael jordan to create a truly iconic brand imageNike Free 3.0 V5 Women. The market place has changed. Many shoe companies have developed an "image" of cool. Nike knew that it had to evolve. Nike evolved its image from "cool" to "friend". In the social media era, Nike Free 3.0 V3 Womena brand must create a friendship with its customer. Nike was able to create a brand image based on a personal relationship with its customers. It was able to do this through measuring analytics and creating a brand image around "fact" and not "hope" (as in "Gee, I hope this works")Nike Free 3.0 V2 Men. Nike+ cobranded with Apple to create a community of runners. Sensors were put into Nike sneakers that measure how fast and how far its customers run. The analytics of this data is uploaded to the runner's ipod and then to the Nike Web site. Nike then analyzes the data to create its brand image within the new Nike running community. Nike's analytics has told Nike that Sunday is the most popular day for running. Nike has learned that the greater proportion of the community works out after 5 P. M. This allows Nike to target its advertising to communicate with its community during the work day. Early morning drive radio is a favorite of Nike. Nike has also learned that its community sets new running goals for itself as part of a new Year's resolution. This is a critical metric, because now Nike is able to invest in a major advertising campaigns during the NFL playoff run. The key word is investment. Because of analytics, Nike knows that its target is primed for this campaign at this particular time of the year. Analytics allow Nike to maximize its advertising dollars.
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