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Modern Nike is a benchmark on how modern brands are created  

2012-03-14 10:13:39|  分类: 默认分类 |  标签: |举报 |字号 订阅

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Modern Nike is a benchmark on how modern brands are created. They are created through engagement and two-way conversation.Nike Free 7.0 Women Social media has changed how modern brands are created. This is an epic and historical change. Today,Nike Free 3.0 V5 Women Blue/White a brand is created through the development of an entire community. To be a successful brand, customers have to be engaged. Consumers no longer are sold products. They buy things they like and this is done through the communities they join. The benchmark for this is Nike. At one time, Nike was a benchmark for "old media". Their campaigns in the '80s with Michael jordan are just simply historic. They are historic for that era. Nike is a benchmark in creating a brand image. Times have changed and Nike has learned to change with them. This is in itself is a reason why marketers should study Nike. Nike has learned that modern brand creation is done through the creation of communities that allow Nike and the customer to engage in real time conversation. For this reason, Nike has very limited traditional media campaigns.womens nike free Nike has created a running community that brands its products. Nike communicates interactively with its customers with a performance-tracking wrist band. The wrist brand stores the athlete's performance statistics. This allows Nike to personalize their products with the customer. Nike can create a personalized online community specially for this one runner. By knowing the runner, and the runner's progress and goals, Nike can set up a personalized training regime for the runner. They can recommend particular products and health supplements just for that particular runner.
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